Many Mexican tourists towns that we have visited have a block letter sign like this. It provides a place for visitors to take a photo with it and post it over their social media and share the image. It also provides an easy way for a town like Sayulita to market itself. Rarely is there not a crowd waiting for their moment to take a photo with this sign. Ashley took this photo the other morning while the normal gathering of tourists waiting for their photo opportunity were no where to be seen due to the Corona virus situation. Our pueblo!
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